Vegamour Lawsuit: What Buyers Need to Know about Hair Growth & Legal Controversy

Products purporting to increase hair growth are among the fastest growing segments of the beauty and wellness market.

People spend a significant amount of money on serums, supplements, shampoos, and scalp treatments in the hope of combatting hair loss and thinning and improving hair health. One of the more recognizable brands in the space is Vegamour.

Vegamour is a plant-based hair wellness company that has gained significant traction through social media marketing.

As Vegamour has gained in popularity, interest in the term “Vegamour lawsuit” has also increased. Customers have begun to ask:

• Is Vegamour being sued?
• What are the allegations?
• Are the company’s hair growth claims being challenged?
• Are there chances customers will receive restitution?

Like many lawsuits involving beauty and wellness products, the legal proceedings surrounding Vegamour will center around the companies’ claims and substantiation as it relates to the advertising and expectations of consumers.

This article will discuss the Vegamour lawsuit, how beauty product lawsuits work in the US, and why hair growth product brands are being challenged more frequently.

Vegamour Company Profile

Vegamour is a wellness and beauty company specializing in various hair and lash growth and scalp treatment products. Some of the key ingredients found in Vegamour products include:

• Biotin
• Castor Oil
• Keratin
• Pea Sprout Extract
• VeggieGli Sel
• Caffeine

Vegamour heavily leverages the follow trends in its product marketing:

• Plant-based Formulas
• Clean Beauty
• Science

Hair Care

Beyond its Instagram advertisements, Vegamour has gained notoriety for celebrity endorsements and before-and-after transformational photos.

According to Vegamour’s website, its products address the following:

• Thinning Hair
• Shedding
• Density
• Scalp Health

Why is there a Vegamour Class Action Lawsuit?

There are a few Vegamour class action lawsuits, and the allegations generally relate to the same things such as:

• False Advertising
• Misleading representations
• Consumer Expectations

In product liability cases involving beauty products, the plaintiffs generally allege:

• Defendants used false, exaggerated, or misleading statements in their advertising
• Defendants’ products are unsafe
• Manufacturers created an unreasonable expectation in consumers as to the results consumers could expect

Most of these cases don’t get very far in regard to proving the product is unsafe, but rather focus on whether the manufacturer misled consumers into buying their product.

It is important to keep in mind that just because a company is sued does not mean the company is breaking the law. Companies accused in lawsuits are generally entitled to defend themselves.

Why Do Hair-Growth Products Face Many Lawsuits?

Hair loss is a psychological issue for many people. Consumers, who are often women, are emotionally and financially drained from purchasing numerous hair products to treat balding, thinning and shedding hair to no avail.

This creates a competitive environment in which:

• There is pressure for instant results
• Variability in outcomes leads to uncertainty
• There is stiff competition for market share

This results in a high rate of litigation when consumers allege failure to meet advertised expectations.

Common Allegations in Hair Product Lawsuits

Common allegations in hair product litigation include:

• Making false or misleading claims
• Advertising results that are too good to be true
• Using marketing evidence that lacks scientific support
• Engaging in unconscionable business practices

When allegations are made against a beauty or wellness company, consumers claim:

• They were charged a premium price
• They relied on the advertised claims of the product
• They were defrauded

To determine if an advertisement is fraudulent, the court typically considers whether it is reasonably capable of confusing the consumer.

The Importance of “Before-and-After” Photos

One of the more common practices alleged to be fraudulent by the courts, is the use of before-and-after photos.

Hair-growth brands use before-and-after images to showcase their product.

The court may consider whether the advertisement included disclaimers indicating:

• Results may vary
• Photos do not reflect average or representative results

“Clinically Proven” Claims and Legal Risk

Many wellness and beauty brands use phrases such as:

• “Clinically proven”
• “Scientifically backed”
• “Dermatologist tested”

The court may consider whether the advertisement contained statements disclosing that there were individual variations.

Thing courts look at in lawsuits

Things that courts evaluate in lawsuits may include:

• Sample size
• Research quality
• Clinical studies
• Advertising
• Scientific method

If plaintiffs argue that the evidence does not support the marketing claims, the courts will look more closely at the scientific substantiation.

Due to these legal definitions not always clearly outlining the terms, lawsuits are brought to challenge companies for:

• Overstating the purity of their products
• Deceiving consumers about their products
• Making unsupported claims about their products

Growing Litigation Involving “Natural” and “Clean” Product Labels

In the beauty industry, there are many growing litigations that involve “natural” and “clean” product labeling.

Social Media’s Impact on Vegamour

Social media has changed the beauty industry. Beauty and wellness brands, like Vegamour, have been able to gain a large following quickly through:

• Influencers
• TikTok
• YouTube
• Celebrities

Influencer marketing, however, greatly increases the legal exposure of a company.

Regulatory Agencies

There are increased investigations by regulatory agencies into whether:

• Influencers make misleading representations
• Sponsored posts are disclosed
• There is adequate evidence that a product works

There are also guidelines issued by the FTC that state that if an endorser has been compensated to support a product, it has to be disclosed.

Subscription Billing and Auto-Renewal

Some of the consumer complaints that have been made online against wellness and beauty brands are against companies for:

• Their use of auto-renew subscriptions
• Not clearly disclosing that a subscription would be renewed

Some common grievances from consumers across industries include:

• Unanticipated charges
• Trouble canceling subscriptions
• Unclear renewal terms

Many states, including California, have stringent laws regulating automatic renewals. Businesses are required to disclose automatic renewal terms to customers.

While subscription-related complaints do not always indicate unlawful conduct, these problems often become the basis for a consumer class action complaint.

Why Consumer Protection Laws Matter?

Beauty product lawsuits generally fall under:

• State consumer protection laws
• False advertising statutes
• Unfair competition laws

These laws prohibit businesses from engaging in acts of:

• Misrepresentation
• Fraud
• Deceptive practices

Like California, states in the Northeast have strong consumer protection statutes and are therefore active in consumer protection litigation.

The Challenge of Proving Hair-Growth Claims

There are many uncertainties when it comes to science and hair growth.

• Biological variability within the human race makes it nearly impossible to predict results.
• There are several other factors at play that impact results, such as: age, hormones, diet, stress, and underlying medical conditions.

It is virtually impossible for someone to make an absolute prediction about the efficacy of a product.

One of the biggest challenges in these cases is proving whether a product crossed the line from a legal promise into a representation that is misleading to the public.

Lawsuits do not always mean products are unsafe.

The majority of lawsuits within the beauty industry involve unsubstantiated marketing and product claims, as opposed to claims based on safety or toxicity.

A misleading advertising lawsuit doesn’t mean:

• The product is harmful
• The company is committing fraud
• Consumers were physically hurt

Courts still have to review the evidence.

Why are Beauty and Wellness Lawsuits Increasing?

The booming nature of the beauty and wellness industries has also caused a boom in related litigation. There are many reasons for this. These include:

• Growing online sales
• Widespread use of influencer marketing
• The popularity of subscription models
• Increased consumer transparency demands

This increased scrutiny can be seen in:

• The advertising language
• Product disclosures
• The level of scientific support
• The ethics of marketing

Many products are vulnerable, however, products aimed at emotional consumer needs like hair-growth products, are the most vulnerable.

Could Consumers Get Compensation?

It’s possible, but it’s too early to tell.

Lawsuits could result in:

• Class action status
• Settlement

If either of these happens, consumers can get:

• Refunds
• Reimbursement for product purchases
• Cash payments
• Store credits

However,

• Most lawsuits get dismissed
• Some settlements happen privately
• Many don’t result in consumer payments

Class action payments are usually small.

How do companies defend themselves in these cases?

Many argue that:

• Results will always vary naturally
• Marketing was not misleading
• They have scientific support
• Consumers were not relying on the marketing to make their purchases
• Advertising wasn’t misleading

They can also argue:

• That their products and marketing don’t have a causal effect on damage suffered by consumers

Consumers considering hair-growth products can benefit by:

• Examining the ingredients
• Researching objective product reviews
• Understanding results may not be the same as pictures shown
• Understanding not all products are made the same way
• Paying attention to subscription renewals

No hair-growth product can guarantee identical results for every person.

A Timeline of Vegamour Legal Controversies

The following timeline summarizes the developments identified in the available records. The status of individual court cases should be checked against the relevant docket before publication or reliance on an older report.

Date	Matter	What happened and why it matters
August 24, 2020	Blejewski v. Vegamour, Inc.	Secondary case reporting identifies an ADA website accessibility lawsuit filed in Connecticut, case No. 3:20-cv-01237. Later reports describe a settlement and dismissal in January 2021.
January 2021	Earlier accessibility case	Reports describe a dismissal without prejudice following settlement-related filings. The public settlement terms were not established by the sources reviewed here.
April 13, 2023	NAD advertising challenge	Vegamour voluntarily discontinued certain social media posts associated with its GRO Ageless Anti-Gray Hair Serum. NAD did not review the challenged claims on their merits.
April 4, 2023	TINA.org advocacy letter	The consumer advocacy organization raised concerns about hair-growth claims, scientific substantiation, and influencer disclosures. The letter was not a government enforcement action.

Why the Vegamour Lawsuit Discussion Matters

The Vegamour lawsuit discussion focuses on the trends affecting the overall beauty industry, including:

• Changes to consumer perceptions and expectations
• Increased demands for scientific evidence and transparency
• Heightened focus on influencer marketing
• Challenging the “clean beauty” claims

With the rapid growth of online beauty and wellness brands, it is likely there will be a corresponding increase in the types of lawsuits challenging the claims being made by these brands.

Frequently Asked Questions About the Vegamour Lawsuit

Is Vegamour being sued?

Publicly reported court matters include website accessibility litigation and a separate contract dispute.

The current status of the 2024 accessibility case was not independently confirmed for this article. Check the relevant court docket for the latest developments.

What is the Vegamour lawsuit about?

There is no single proceeding established by the sources reviewed that explains every search for “Vegamour lawsuit.”

Reported matters involve website accessibility, while separate advertising scrutiny and consumer complaints concern other issues.

Has Vegamour faced an advertising challenge?

Yes. In April 2023, the National Advertising Division reported a challenge involving certain social media posts associated with the GRO Ageless Anti-Gray Hair Serum.

Vegamour voluntarily discontinued the posts and made linked review websites private pending appropriate disclosures. The NAD did not review the claims on their merits.

Legal Disclaimer

The information provided in this article, “Vegamour Lawsuit: What Buyers Need to Know About Hair Growth & Legal Controversy,” is for general informational and educational purposes only. It is not intended to constitute legal advice, medical advice, or professional guidance. Although reasonable efforts have been made to present the information accurately, laws, court proceedings, regulatory decisions, and publicly available reports may change over time.

This article discusses publicly reported legal matters, advertising challenges, consumer concerns, and broader legal issues involving beauty and hair-growth products. The inclusion of any company, product, allegation, or legal proceeding does not imply that wrongdoing has been established. Allegations made in a lawsuit or consumer complaint are claims that may be disputed and must not be treated as proven facts unless confirmed by a court or other appropriate authority.